Holly LaVallie is the epic force driving Link Snacks’ Marketing and R&D engine at full throttle. The person who turns consumer insights, big ideas, and unapologetically bold product thinking into the innovations that drive the category forward.

Before joining Link Snacks, Holly built a standout career at Hormel Foods, rising through roles in marketing, innovation, sales, R&D, strategic planning, and M&A. Most recently, she led the marketing and R&D organization for Hormel’s $2B Deli Division, driving growth for iconic brands like Columbus Craft Meats, Applegate Farms, Hormel, and Jennie‑O.

At Link Snacks, Holly brings unmatched vision and execution, overseeing marketing, R&D, and project management with a focus on consumer behavior, breakthrough product development, and brand strength that cuts through the noise.

Holly doesn’t just build brands, she builds momentum.