Jeff Caswell is the driving force behind Link Snacks' North American business, leading the charge to expand the brand, sharpen execution, and win in one of the most competitive markets in the world. He’s the kind of leader who blends commercial instinct with operational grit, turning strategy into results and momentum into growth.

Jeff brings more than 25 years of experience building and scaling consumer food brands, with deep roots in protein and snacking. Prior to Jack Links, Jeff has held senior CPG roles including CEO at Mid America Pet Food, CEO at Sabrosura Foods and President of Snacking at General Mills.  

Jeff is focused on accelerating growth across the North American portfolio, fueling brand strength, expanding distribution, and ensuring the business shows up stronger, faster, and bolder for consumers every day.

Jeff doesn’t just lead businesses, he builds engines for growth.

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