Shannon O'Connell
Managing Director, APAC
Shannon O’Connell brings energy, firepower, and two decades of Asia‑Pacific leadership to Link Snacks as Managing Director, APAC. She’s known for driving step‑change growth, turning brands around, opening new channels, and building high‑performing teams across some of the world’s most dynamic markets.
With executive‑level expertise spanning marketing, sales, operations, R&D, and M&A, Shannon has repeatedly delivered profitable transformation and category expansion. She builds teams that win, brands that scale, and strategies that hold up across diverse markets and cultures.
Shannon doesn’t just grow businesses, she changes the pace of the game.



