Introducing Link Snacks, a Global House of Brands Leading the way in Protein Snacking

Minong, WI—Jul 17, 2026—Today we’re introducing, Link Snacks, the world’s number one protein snacking company built on decades of entrepreneurial grit and family-led legacy. Link Snacks isn’t new; it’s who we’ve also been, quietly and strategically, but now we’re bringing it to market with a new look and feel. Link Snacks brings together an exceptional portfolio of protein snacking brands that connect with consumers across continents, cultures, and occasions. The global house ofbrands includes  Jack Link’s®, Lorissa’s™ Organic Snacks, Golden Island®, Country Fresh Meats®, BiFi®, Peperami®, Minuets, KOOEE!® and more.

“This is more than a company brand; it’s aclear signal of intent. Link Snacks represents the strength of who we’ve alwaysbeen and the scale of where we’re going,” said Troy Link, CEO of Link Snacks.“We're simply showcasing who we are, a world-class portfolio of protein snack brands, each with its own identity and loyal following, backed by a unified global vision to be the #1 protein snack company in the world.

Link Snacks honors a proud family-owned and operated heritage, still existing today, while embracing a bold future ahead. What began as a family business has grown into a global powerhouse, spanning thousands of Team Members, multiple continents, and a rapidly expanding footprint.

For more details on Link Snacks and its house of protein snackbrands, visit www.LinkSnacks.com.

AboutLink Snacks

Link Snacks is a global powerhouse in protein snacking and the home of Jack Link’s®, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. The company’s portfolio of brands includes Jack Link’s®, Lorissa’s™ Organic Snacks, Golden Island®, Country Fresh Meats®, BiFi®, Peperami®, Minuets, KOOEE!® and more.

Contact:
Link Snacks PR:

Media@LinkSnacks.com

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